Development brief | WebCap Digitals

Going through this checklist ensures you have all the necessary elements before starting website development, which will help you achieve your goals more efficiently.

Define the purpose and goals of the website. What does the website intend to achieve?
- Leads generation
- Promotion & selling of goods/services
- Information provision
- Something individual
Identify the target audience. Who is the website designed for, and what are their needs and preferences?
- I have my ICP outlined
- I am not sure
  
  I need only free consultation
  
  I would like to pay to get my target audience identified and outlined in ICP
Choose a domain name and hosting provider. A domain name should be easy to remember, relevant to the website's purpose, and available. A hosting provider that meets the website's storage, bandwidth, and security needs.
- I am set up
- I need advice
  
  I need only domain advice
  
  I need only hosting advice
  
  I need both
Determine the website's structure and content. A site map defines the website's structure and determines the types of content that will be included, such as text, images, and multimedia.
- I have a sitemap and the required content
- I have only a sitemap
- I have only content
- I have nothing
Choose a content management system (CMS). It should meet the website's needs in terms of features, flexibility, and ease of use.
- It’s easy, my favourite CMS is
- I need advice
Select a design and layout. Ensure a design and layout consistent with the website's purpose, brand, and target audience. It must be visually appealing and easy to navigate.
- I have the designs and can provide them on request
- I have something
  
  I have a corporate identity (i.e. logo, fonts, icons, graphics, banners, emails, and business cards in brand colours)
  
  I have only a logo
  
  I have only brand colours
  
  I have nothing and need to design everything
Develop a Project plan. A Plan that includes timelines, milestones, and resources needed for website development.
- I don’t need any Plans I’m planning to go Time & Material
- I have a Plan prepared by myself and curious to get it estimated to find out costs and timings
- I would like to have the Plan prepared for me
Develop a testing plan. It must help to test the website thoroughly before launching, including testing for functionality, compatibility, performance, and security.
- I will do testing myself
- I would like to have it tested by the QA engineer
Develop a content strategy. It should guide content managers in creating, publishing, and managing website content to ensure that it is fresh, relevant, and engaging.
- Been there, know that
- I would like to have a content strategy developed for me
Develop a marketing plan. It’s essential to promote the website and drive traffic, including SEO, social media, and other marketing tactics.
- I’ll handle this on my own
- I am happy to order a Marketing plan

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Checklist before starting website development: