From February 2023 till May 2023

Teaching Children to Read and Write

United Kingdom
Resources for teachers and parents to help children with literacy.

Our contribution in a nutshell:

  • UI/UX analysis for overall website revamp
  • Custom WP development from scratch
  • Significant increase of the conversion rate
Teaching Children to Read and Write
/ 01

The client

Teaching Children to Read and Write (TCRW) is a non-profit website. Its mission is to provide free materials for teachers and parents to use with children struggling with their literacy skills.

The material is offered in a series of YouTube videos led by phonics expert Sue Lloyd. 

Sue's concern was that the TCRW website was outdated and difficult to navigate.

Actions for the WebCap team to deliver were to modernise the site, improve the user experience (UX), and add functionality for users to track videos they have watched.

/ 02

The Outcome

UI/UX

Our team performed a UX audit to identify design issues and requested feedback from TCRW website users. 

The web design was reimagined to be intuitive to navigate. We created a way for users to see which videos they have already watched. 

Web design

The web design was reimagined to be intuitive to navigate. We created a way for users to see which videos they have already watched.

Web development

Custom design call for custom WP theme development.

01
Multilanguage video transcriptions available for printing.
02
'How to use this site' feature.
03
Personal accounts for users.